Former Toyota and Yamaha Motor executive to lead Phoenix Tailings'strategic growth and partnerships across the Asia Pacific region
BURLINGTON, Mass. — Phoenix Tailings today announced the appointment of George Kellermanas President, Asia Pacific (APAC), where he will lead the company's strategicgrowth, customer partnerships, government engagement, and regional expansion.
George joins Phoenix Tailings following a career spanning militaryservice and executive leadership across the United States and Asia Pacific. Heserved in the United States Army Reserve as a Combat Medic before serving onactive duty in the United States Air Force as a Firefighter & Rescue CrewChief, where he was stationed in Japan.
Most recently, George served as Advisor to the Chief Executive Officer ofToyota Motor Corporation. Prior to that, he founded and built Woven Capital,Toyota's $1.6 billion growth-stage venture investment arm, and the corporatedevelopment function at Woven by Toyota, where he established the company'sstrategy for partnerships, investments, and acquisitions. Earlier in hiscareer, George served as Chief Executive Officer of Yamaha Motor Ventures andled business development at Dell Technologies and Yahoo! Japan. His militaryservice and decades of leadership across the region uniquely position him tohelp Phoenix Tailings build the strategic partnerships essential to creating aresilient allied rare earth supply chain.
The appointment reflects Phoenix Tailings' long term vision to make theUnited States the global center of allied rare earth processing. Achieving thatvision requires an integrated supply chain built with America's allies.Australia and Malaysia provide critical rare earth resources and feedstocks,while Japan and South Korea represent some of the world's largest markets forpermanent magnets and advanced manufacturing. Through the Freedom Facility,Phoenix Tailings is establishing commercial scale separation, refining, andmetallization capacity in the United States that connects these alliedcapabilities, ensuring each partner can contribute where it is strongest whilebenefiting from a secure, resilient supply chain.
"The Asia Pacific region remains central to the global rare earthsupply chain,” said Nicholas Myers, Chief Executive Officer, Phoenix Tailings. “Japanand South Korea are home to many of the world's leading manufacturers ofadvanced technologies, while Australia and Malaysia hold critical rare earthresources and feedstocks. Recent supply disruptions have reinforced theimportance of trusted partnerships among allied nations. The United States hasan opportunity to become the world's leading center for rare earth processing,creating a more secure and resilient supply chain that benefits our alliesaround the world. George is the absolute right person to lead that effort, and togetherwith our team, we are going to make an impact.”
As President, Asia Pacific, George will lead strategic partnerships,commercial development, and government engagement throughout the region,working closely with manufacturers, governments, and strategic partners tostrengthen allied supply chains for critical minerals.
"I have always devoted myself to work that will create the greatestgood for the greatest number of people, and Phoenix Tailings represents aunique opportunity for me to address one of the most important challengesfacing the United States and its allies: building a secure, sustainable supplyof critical rare earth materials,” said George Kellerman, President, AsiaPacific, Phoenix Tailings. “I am honored to join such a passionate anddedicated team where I can make a positive difference in the world."
To learn more about Phoenix Tailings, visit https://phoenixtailings.com/.
About Phoenix Tailings
Phoenix Tailings is building the world's most advanced rare earth andcritical minerals manufacturing platform. The company combines breakthroughchemistry, industrial hardware, and digital infrastructure to produce thematerials that power modern technology. By rebuilding domestic separation,refining, and metal production capabilities, Phoenix Tailings is strengtheningAmerica's industrial base, securing critical supply chains, and acceleratingthe future of advanced manufacturing.
Contact: press@phoenixtailings.com